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"Why" is Defined

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It’s really surprising how often organizations fail to communicate “Why” work is important. At Labs, we want to make the “Why” explicit from day 1. Everything that happens on our Journey after this point should tie by to this “Why.”

Proven Ways to Define a Why

These are proven techniques to define your “Why”, but feel free to take your own approach if it

  • Define a SMART Goal. We like the way Gojko Adzic articulates this in Impact Mapping1. We often use Impact Mapping as key facilitation technique during the Discovery stage.
  • Define a Problem Statement2. 18F has a great guide, and the way they articulate the problem statement is perfectly acceptable to start an Impact Map

External References

  1. Page 5 is an example SMART Goal in Impact Mapping
  2. Defining a Problem Statement